Performance design and costume creation for the launch party of the new JOOP! fragrance during Berlin Pride.

Produced in collaboration with Pavillon Noir, the event brought together influential figures, media personalities and performers from the LGBTQIA+ community, including Kiddy Smile and Aquaria. Inspired by the worlds of cabaret, club culture and queer performance, the artistic direction celebrated freedom of expression, diversity and nightlife culture.

Designed to activate the entire venue, performances unfolded across the stage, catwalks and balconies, creating an immersive club-inspired atmosphere. Through acrobatic performances, striking visual moments and bespoke sequined costumes, the experience transformed the product launch into a vibrant and unforgettable celebration.