For the seventh consecutive year, COLMAN CREATIVE was commissioned by Sebastian Professional and Wella to create the choreography and costumes for a 30-minute live show presented at MCB, the leading annual event for hair and beauty professionals.

For the 2025 edition, the show was inspired by the world of Black Swan, exploring a gradual transition from purity to darkness. Beginning with a refined neo-classical aesthetic defined by elegance and white tones, the performance evolved into a darker, more contemporary atmosphere driven by electronic music and movement.

Each year presents a new creative challenge: developing original choreography, costumes and casting concepts while bringing the brand's artistic vision to life through movement and performance.