L'Oréal Professionnel World

Movement Direction • Talent Direction • Creative Consulting

Description

Movement Direction for an international content creation campaign bringing together 65 influencers from around the world at the Parvis du Palais de Tokyo for the launch of new L'Oréal Professionnel product ranges.

Bespoke posing and movement direction for each talent, ensuring aesthetic consistency across all content, alignment with the brand identity, and an optimized post-production workflow for global digital distribution.

Services

Movement Direction • Talent Direction • Creative Consulting

Credits

Agency: Short Cut Post-Production: Duck Factory

Description

Movement Direction for an international content creation campaign bringing together 65 influencers from around the world at the Parvis du Palais de Tokyo for the launch of new L'Oréal Professionnel product ranges.

Bespoke posing and movement direction for each talent, ensuring aesthetic consistency across all content, alignment with the brand identity, and an optimized post-production workflow for global digital distribution.

Services

Movement Direction • Talent Direction • Creative Consulting

Credits

Agency: Short Cut Post-Production: Duck Factory

Description

Movement Direction for an international content creation campaign bringing together 65 influencers from around the world at the Parvis du Palais de Tokyo for the launch of new L'Oréal Professionnel product ranges.

Bespoke posing and movement direction for each talent, ensuring aesthetic consistency across all content, alignment with the brand identity, and an optimized post-production workflow for global digital distribution.

Services

Movement Direction • Talent Direction • Creative Consulting

Credits

Agency: Short Cut Post-Production: Duck Factory